FOODMAESTRO'S SMARTLABEL
SOLUTION
An intuitive platform that brings all your products onto the Smartlabel® website in the most efficient manner.
We do the heavy lifting for brands and CPGs.
Foodmaestro enables your end-to-end SmartLabel® strategy to reach consumers through product transparency by going beyond the label and connecting consumers with trusted product information they desire.
What is SmartLabel®?
Watch to Learn More
The SmartLabel®
Transparency Initiative
THE CHALLENGE
Limited nutrition information and space on product packaging means consumers can't find information related to sustainability, nutrition, company or brand, and certifications.
Why Consumers Use SmartLabel®
48%
of Americans say that labels and ingredient transparency influence them to try new products or switch [Nielsen]
36%
of adults say they would willingly pay a premium for "healthier" products [Nielsen]
15.3
The average consumer seeks a total of
pieces of package information related to Health & Wellness
[Grocery Shopper Trends report]
of consumers conduct product research when shopping for food, beverage and
household goods
[Deloitte's 2015 American Pantry Study]
55%
How can Foodmaestro help you get on SmartLabel®?
We are a SmartLabel® partner, working together to provide brands with a platform to integrate their product data into standardized templates, presenting consumers with more information than could ever fit on a package label.
Foodmaestro has been working with Retailers since 2015 to enrich their product data attributes for the growing customer need for transparency and information.
Foodmaestro's Features
Seamlessly aggregated data integrated
into our portal.
Data Integration
Enriched Attributes
Automatically applied enriched product
attributes and allergen warnings.
Automatic template generation in for hosted pages.
Hosted Pages
Clinically Validated
Clinical validation on food data
from in house certified dieticians and health
organization partnerships.
Easy Implementation
No IT / web development needed from brand.
Full Content Control
Full self-service content editing control on portal 24/7.
Synchronous Change
Ability to apply changes for all products at once.
Data Analytics
Data analytics for SmartLabel® pages provided to monitor growth.
An End-to-End Solution
Providing ongoing support to get your brand’s pages live on SmartLabel®, technical support to guide you through using our self-serve portal, and monitoring traffic growth via analytics and promotional posts by Foodmaestro
Our Partners
Foodmaestro works with trusted data suppliers for brand approved content in both the United States and Canada. We have partnered with Nielsen Brandbank and GS1 Canada to provide an integrated experience from data capture to data transformation into SmartLabel® templates.
SmartLabel® US
With Nielsen BrandBank as our data supplier, we use their formatted data to enable easy integration. Foodmaestro is able to provide English templates.
SmartLabel® Canada
The integration process will allow you to easily get your products onto SmartLabel®.
Foodmaestro is able to provide English and French templates.
Trusted By
Here's what our customers have to say:
See how Crosby's is using SmartLabel® to provide product transparency.
Learn More About SmartLabel®
SmartLabel® - Food Transparency At Your Fingertips
Read more about how FoodMaestro can help you on SL
How other brands are using SmartLabel®
See how it works through our client's live products