n now easily match their personalized allergy, intolerance, nutrition, and lifestyle preferences with the relevant products!
"In partnership with FoodMaestro's technology platform, Sonae MC shoppers will now be able to quickly and confidently find products that are on trend and relevant to their personal dietary and lifestyle needs. Implementing this feature will simplify product data to remove friction from the experience and save time for shoppers," said Linnaea Mancini, Foodmaestro Director of Operations.
This new digital health feature will help shoppers discover products through new quick and easy to use filters for common health needs, starting with 11 dietary preferences (e.g. lactose, nut, gluten ingredients, source of fibre, vegan, vegetarian, organic).
“We believe that with this partnership with Foodmaestro, we will reinforce our value proposition for our customers, offering them a solution that will support and facilitate their journey of purchasing products suitable for alternative lifestyles and intolerances,” said Rodrigo Magalhães Basto, E-Commerce Business Manager Food.
Try the new digital health feature here: https://www.continente.pt/