Meet the best in class FMCG business intelligence platform
Empower your category managers with Category Insights so they can make better decisions about the products you sell, understand how your assortment aligns to consumer trends or regulatory requirements and discover new products and trends in the market all through one single platform.
In partnership with Nielsen Brandbank, we provide an industry leading insights platform that lets you interrogate product information the way you want at an instant.
Identify. track. analyse.
As consumer behavior continues to evolve at its fastest rate ever, it is essential that you:
IDENTIFY the gaps in the marketplace for new product development opportunities
TRACK your products position against your competitor set
ANALYSE categories to understand opportunities and interrogate product data
Benefits.
Identify gaps in the market place
Track your products against competitors
Analyse product data for opportunities
Drive growth and innovation